Photo by Adam Wilson on Unsplash

Chatbots: The Medium Impacts the Message

The Medium of Choice Determines the Presentation of the Message

All of these discussions omit one major aspect: the medium!

When designing, forget about the chatbot as such and focus on the message you want to convey and the mediums available.


Daily engagement rate of selected mobile social media apps among Android users in the United States as of August 2019

We can’t anymore go home and leave the world behind. We don’t want to.

Our mediums confers a mythic dimension on us as ordinary individuals. By mythical it is implied exaggerated and idealized.

AI: 4th Industrial Revolution in Perspective

Without a clear understanding of the previous three industrial revolutions, the fourth cannot be interpreted.

Number of artificial intelligence (AI) companies in China in 2018, by province
Share of generational groups who think artificial intelligence will end the world in the United Kingdom (UK) in 2017


The affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill. The verb to afford is found in the dictionary, the noun affordance is not. I have made it up. I mean by it something that refers to both the environment and the animal in a way that no existing term does. It implies the complementary of the animal and the environment.

— James J. Gibson

This is Not an Apple, 1964 — Rene Magritte
WhatsApp with minimal Affordances

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Messenger Rich with Affordances



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Cobus Greyling

Cobus Greyling

Chief Evangelist @ HumanFirst. I explore and write about all things at the intersection of AI and language; NLP/NLU/LLM, Chat/Voicebots, CCAI.